Canada - commercial
Your export strategy should be an important element of your business strategy. It should be simple; however, you need to make sure that every person associated on your exporting protocol should be aware and engaged on this. Developing an effective export strategy when you send a parcel to Canada from UK will help you specifically define your goals and consider how your resources can affect your goals. Allotting your resources strategically will help you provide top class service and response to your customers.
Assess the Export Potential of Your Product
There are various ways on how you can measure the overseas marketability of your service or product. One of the most effective ways to do it is to examine the success of the product in the local market first as recommended by DHL. In case the company is successful in marketing their product at the local avenue, it is highly likely that you will be successful when you send a parcel to Canada from UK (given that the same circumstances in the foreign market exist).
In the event that there is a significant difference on the local market, the market potential of your product may be limited. It can be affected by the import controls of the government, accessibility of foreign exchange, purchasing power, wage cost, availability of alternative and raw materials, cultural and social factors, climate and other environmental factors. According to DHL, exporting is a long term commitment. You should have a profound understanding of the domestic and the foreign market when your business requires you to send a parcel to Canada from UK.
Making the Decision
After a company is already confident about the marketability of their product, there are still some factors that they need to think about before they start to send parcel to Canada from UK. The company must determine the things that they can gain once they start exporting. The strategy that they will create should be consistent with the original goal of the company. They also need to determine the benefits of reaching foreign markets and analyse if it offset the cost.
Choosing Your Approach to Exporting
The process on how the company send a parcel to Canada from UK will have an immense impact on the marketing and exporting strategy. Some company choose to passively fill orders from the local customers who will then export their product. This means that the customers are solely responsible for the risk and the entire details that come with exporting. There are also companies who choose to find domestic buyers that represent a group of foreign customers. Companies can also indirectly export their product through the intermediary firm (such as DHL) that is highly capable of presenting their product through the group of foreign buyers. Finally, companies may also choose to directly export their product.
The export strategy should also incorporate proper management on the issues related with exporting. Some of the factors that can help you with proper management when you send parcel to Canada from UK can be influenced by your management goals, experience, production and financial capacity.