How to Prepare an Export Marketing Plan

How to Prepare an Export Marketing Plan

Whitney - August 30, 2017

If your business has reached its full potential on a domestic scale, perhaps it is time to consider growing your business overseas. Of course, this is a demanding and often tricky process, but with careful planning, you can make it possible. First of all, you need to plan your strategy carefully and consider every possible aspect of this move. This is the only way to ensure that your plan will go well and that you will succeed in this next, logic step.

The Strategy Planning

The first thing that you need to do is investigate your target customers and their exact needs. For example, if they are in need for some cheap parcel delivery to France from UK you need to find all the necessary information and promote your products to your potential customers. It is highly important to know everything there is about it; so make sure you know all the regulations, in order to be able to assist them in the best possible way.

Cash Flow and Payment Methods

Next, you need to determine what your payment methods and specific terms would be. You can’t just add a whole new service in your company without knowing how you are going to get paid for. See if it is best to allow another company to handle these matters for you or if it best to do it yourself.

 

The Specific Objectives

Make sure you have a clear view of your objectives as well as the number of your new potential clients. Determine which sales channels you are going to use in order to distribute the goods. Find out your specific sales and marketing strategy before you begin to sale overseas.

Trusted Business Partners

No one can argue that FedEx is a well-trusted partner for any company in the world. Make sure that all of your new partners have the same experience and quality standards in order to offer to your clients the best possible services do not settle with second best. If you are thinking of expanding your business, you better do it right from the start.

New Relationship Standards

Your new partners need to be treated with clear and straightforward behaviour. Make sure you all want the same thing and that they understand your goals and dreams. Spend some time in order to clarify to them exactly what you want. Find out if there are any possible restrictions or set up your own. Ask about their rights and see if this is collaboration worth having.

Online Support

Whatever you do, you need to make sure your customers can reach you at any time. Especially for the overseas orders, the people will want to be able to track their package and feel secure that it is on its way. Find a new way to contact them and allowing them to reach your customer support service. This is a key factor in your new sales path.

 

 

Independent Reviews

Courierpoint.com is rated 9.4 out of 10 from 1628 reviews